Show Your Inner Glow
Fast Fashion Collaboration
From architecture to phones to cars to the clothing we wear everyday, the world is increasingly losing its color. Everything around us is turning toward black and white - which is all part of the current “trend.”
[THE ASK]
[THE CHALLENGE]
How can we inject more colors into our life to bring back the vibrance throughout our lives that we as a society are gradually losing?
We want to bring the colors back to life by adding our “signature colors” using customized thermal scanning to our daily clothing. By collaborating with a affordable and well-known clothing brand, we came up with the idea of combining thermal imaging with customized T-shirts to create an individualized experience of the campaign.
[OUR SOLUTION]
OOH INSTALLMENTS
When people walk pass the screen, the screen will automatically show their thermal images in real time.
These screens are non-interactive and only for display purposes.
OOH DIGITAL
SCANNER
Vertical interactive OOH scanners will be placed around subways, airports, and other busy areas to allow participants to scan their thermal signature colors.
THE APP
Import your personal palette directly to your profile in the brand’s app.
OOH
POSTERS
Ads will also be used for larger OOH placements, showcasing the variety of items available to customize through the brand’s website.
