SWEETEN YOUR ADVENTURE GROWING UP

Fanta X Starbucks

Repositioning Fanta as the sparkling soda brand for teens. Highlight the refreshment by promoting product functions that cater to every need.

[THE ASK]

[THE CHALLENGE]

Teens are falling out of love with Fanta as they grow up. How to promote Fanta as a brand that plays an important role in the pop culture that appeals to teens?

Fanta is part of the childhood memory, and Starbucks is the icon of adulthood. However, they are not contradicting to each other. By collaborating with Starbucks, Fanta is able to help sweeten teen’s “growing pains.”